Brand Pack
Brand Colours, Logos and Typefaces
Logos
Our main logo is our logo block. Containing both the 'Pixel icon' and the 'Techspace' word marque. The relationships between the ‘Techspace' word marque and the ‘pixel icon’ are fixed and are not to be altered. The word Techspace is never used on its own – it always includes the pixel icon. The primary colour of the Techspace logo is navy.
Logo rules
Clear Space:
The Techspace logo should always be kept clear of competing text, images and graphics. It must be surrounded on all sides by an adequate clearspace–a space equal to two times the height of the square pixel from our logo icon.
Minimum size:
Our logo should always be used at a size appropriate for the application. To ensure legibility, it should be never be reproduced any smaller than 25mm or 150px high.
Colours
Our primary colors are Navy, Cream and White.
Our accent color is Fizzy Pink.
For accents, we can use Light Blue or Light Pink.
On Navy and Fizzy Pink backgrounds, we write text in Cream.
On Cream and White backgrounds, we write text in Navy.
We do not write text in Fizzy Pink or accent colors.
Navy
R11 G51 B73
C97 M73 Y48 K45
#0a334a
Cream
R255 G2 B219
C0 M6 Y13 K0
#fff0d9
Fizzy Pink
R255 G87 B123
C0 M82 Y32 K0
#ff4578
Light Pink
R255 G217 B219
C0 M18 Y6 K0
#ffd9db
Light Blue
R190 G233 B224
C24 M0 Y15 K0
#bfe8e0
White
R255 G2 B219
C0 M0 Y0 K0
#ffffff
Typefaces
DM Sans is used across our brand (except for the logo).
Body text uses Regular weight, headings use Extra Light, and oversized titles use Thin.
